new products

Moroccanoil - it's here! And its available in-store and ONLINE IN OUR WEBSTORE

Cult Product! A revolutionary styling, finishing and conditioning hair product formulated from MOROCCAN ARGAN OIL. Featured in every major fashion and hair publication in the past 18 months (see VOGUE for example), we were sceptical, cynical and attempted to ignore it. But when we finally tried Moroccanoil for the first time - BAM! - we were hooked! It's AMAZING!!

Alcohol-free, it is an exotically middle-eastern fragranced oil treatment which is (amazingly), suitable for all hair types; fine through to coarse. Used as a drying aid (just a couple of mls on your fingertips), by combing through damp hair then drying in. You will notice the effect immediately - we are NOT kidding!

The natural ARGAN OIL helps to not only cut down the drying time by up to 25% but also smoothes the cuticle and adds amazing lift and bounce, even to the most lifeless or frizzy hair. It can be used for taming (without slicking down), crazy, curly hair and smoothing over-processed bleached-blonde locks too. Not only that but we are discovering that it also works with all our styling products so far.

And one other very important thing to note about the production of this incredible product - All argan sold today is produced by a women's cooperative that shares the profits among the local women of the Berber tribes. The cooperative has established an ecosystem reforestation project so that the supply of Argan oil will not run out and the income that is currently supporting the women will not disappear. The money is providing healthcare and education to the local women, and supporting the entire community as a whole (source: wikipedia).